As we move further into the 21st century, digital marketing continues to evolve at a rapid pace. In order to stay ahead of the curve, businesses need to be aware of the latest digital marketing trends that will dominate in 2022.
Here are six of the most important digital marketing trends that will shape the way we do business in the years to come.
1. Voice search will continue to grow in popularity
2. Artificial intelligence will play a bigger role in marketing campaigns
3. Video content will continue to dominate social media platforms
4. Marketing automation will become more sophisticated
5. Customer experience will be the key differentiator for businesses
6. Social media will become more important than ever
1. Voice search will continue to grow in popularity
As the world becomes increasingly digitized, the way that people communicate with technology is changing.
In the past, people used keywords to search for information online. However, in recent years there has been a shift towards using natural language.
This trend is only set to continue in the coming years, as more and more people become comfortable using voice search. According to experts, by 2022 around 50% of all searches will be conducted using voice. This has major implications for businesses, who need to ensure that their website and content are optimized for voice search.
In addition, businesses will need to focus on creating concise and punchy content that can easily be understood by voice assistants. Those who fail to adapt to this new trend will risk being left behind in an increasingly competitive marketplace.
So how to start preparing for voice search? Here are some things you can do:
1. Use natural language in your content
One of the most important things you can do is to use natural language. This means using the same kinds of phrases and terms that a person would use when they’re talking to another person. For example, rather than using the phrase “best Italian restaurants,” you would use something like “where can I find good Italian food?” This may seem like a small change, but it can make a big difference in how easily your content is found by voice search.
In addition to using natural language, you should also focus on creating content that is easy to read and understand. Voice search relies on artificial intelligence to interpret user queries, so it’s important to make sure your content is clear and concise. Be sure to break up your text into short paragraphs and use simple language throughout. By taking these steps, you can help ensure that your content is ready for the rise of voice search.
2. Optimize your website for mobile devices
More than half of all web traffic now comes from mobile devices, and that number is only going to grow. Make sure your website is responsive and easy to navigate on a small screen.
3. Use short and concise sentences
Voice search is becoming increasingly popular, and it is important to make sure your website is optimized for it. One way to do this is to use short and concise sentences. This will make it easier for voice search engines to understand your content and provide accurate results.
4. Target long-tail keywords
In order to prepare for voice search, you need to start targeting long-tail keywords. These are keywords that are more specific and usually longer than the average keyword.
For example, rather than just targeting the keyword “shoes”, you would target something like “mens size 8 black running shoes”. The reason why you want to target these types of keywords is because they are more likely to be used in a voice search. People are more likely to speak in complete sentences or phrases when they are using voice search, rather than just typing in a single word. As a result, by targeting long-tail keywords, you will be more likely to appear in voice search results.
5. Incorporate structured data into your website
One of the most important things you can do is to incorporate structured data into your website.
Structured data is a standardized format for organizing information on a website. This makes it easier for search engines to understand the content on your site, and as a result, your site is more likely to show up in voice search results.
2. Artificial intelligence will play a bigger role in marketing campaigns
Artificial intelligence (AI) is already playing a big role in digital marketing, and this trend is only going to grow in the next few years. AI can be used for everything from developing targeted ads to analyzing customer behavior. As AI gets more sophisticated, it will be able to handle more complex tasks, freeing up marketers to focus on other aspects of their campaigns.
In addition, AI-powered chatbots and virtual assistants can provide an excellent way to engage with customers and provide them with information about products and services. As AI becomes more widely used in marketing, it will become increasingly important for businesses to keep up with the latest trends and technologies.
Here are some amazing examples of how AI is being used in marketing:
1. To personalize content: AI can be used to analyze a customer’s online behavior and preferences in order to serve up tailored content that is more likely to resonate with them.
2. To create more targeted ads: By understanding a customer’s interests and purchase history, AI can help businesses create ads that are better targeted to that individual and more likely to convert them into a sale.
3. To improve customer service: AI can be used to provide fast and efficient customer service, through features like chatbots.
As you can see, AI is already making a big impact on the world of marketing. And as the technology continues to evolve, we can only imagine the possibilities that will be opened up for businesses and consumers alike.
Some of the best AI companies for digital marketing out there are:
Jasper AI
Writing can be a time-consuming and daunting task, especially if you need to produce a large amount of content on a regular basis. That’s where Jasper comes in. Jasper is an AI copywriting tool that can help you create content 5x faster. With over 3000 5-star reviews, Jasper is the highest quality AI writing tool available. With Jasper, you can quickly and easily generate quality content for your blog, website, or social media. So if you’re looking for a way to save time and produce better content, look no further than Jasper.
Adext
Adext is the most advanced end-to-end solution for marketing teams. Proprietary Machine Learning algorithms automatically optimize audience segments and budget allocations, maximizing revenue while minimizing costs. Adext is the only platform that provides a complete suite of tools for audience segmentation, budget allocation, campaign management, and performance reporting.
Boomtrain
Founded in 2013, Boomtrain is a San Francisco-based startup that uses artificial intelligence to deliver personalized content recommendations to users. The company’s technology analyzes a user’s behavior and interests in order to provide them with tailored content recommendations. Boomtrain has raised over $20 million in funding from investors such as NEA, Salesforce Ventures, and Microsoft Ventures. The company has also been recognized by Forbes, Gartner, and MIT Technology Review as one of the most innovative startups in the field of artificial intelligence.
Icertis
Icertis is the leading provider of contract lifecycle management software. The company’s powerful and intuitive platform helps organizations to accelerate their business by automate the entire contracting process. From contract creation and negotiation to approvals and signatures, Icertis makes it easy to manage all your contracts in one place. The company’s artificial intelligence-based analytics engine provides real-time insights into your contract portfolio, allowing you to make better decisions and optimize your business performance. With Icertis, you can be sure that your contracts are always up-to-date and compliant with corporate policies. The result is a more efficient and effective contracting process that saves time and money.
Infegy
Infegy is a social intelligence company that provides software and services to help brands better understand the conversations happening about them online. The company’s platform uses artificial intelligence and machine learning to analyze social media data in order to provide insights about consumer sentiment, brand preferences, and more. In addition to its data analysis capabilities, Infegy also offers consulting services to help brands strategize about how to use social data to improve their businesses. With its combination of software and services, Infegy is able to provide a comprehensive solution for brands trying to make sense of the social media landscape.
Marketo
Marketo is a cloud-based marketing software company founded in 2006. The company’s software enables organizations to automate and measure marketing engagement with customers and prospects. Marketo’s software is used by more than 4,200 companies around the world, including Adobe, GE, IBM, Oracle, and salesforce.com. Marketo is headquartered in San Mateo, California, with offices in Europe, Australia, and Japan.
Marketo provides a suite of software products that help organizations engage with their customers and prospects throughout the customer lifecycle. The company’s products include marketo Engagement Platform, marketo Engagement Cloud, marketo Sales Insight, and marketo Social Suite. Marketo also offers a range of consulting and professional services.
3. Video content will continue to dominate social media platforms
In the past few years, video has taken over social media. Platforms like YouTube, Facebook, and Snapchat have all seen a drastic increase in the amount of video being shared by users. And this trend is only going to continue. With the advent of new technology, it’s now easier than ever to create and share high-quality video content. Users are also becoming more comfortable with consuming video content on social media. In fact, recent studies have shown that people are more likely to watch a video than they are to read an article. This shift towards video is sure to have a big impact on the way we use social media. We can expect to see more live streaming, short form videos, and even virtual reality content being shared in the coming years. So if you’re not already creating video content for social media, now is the time to start.
4. Marketing automation will become more sophisticated
Marketing automation is a process that uses software to automate marketing tasks. It includes everything from email marketing and social media campaigns to targeted ads and lead nurturing.
As businesses become more reliant on digital marketing, marketing automation will become more sophisticated. In the past, marketing automation was used primarily to send out mass emails and track results. However, modern marketing automation platforms are much more advanced. They can be used to segment customers, personalize messages, and even predict customer behavior. As businesses continue to invest in marketing automation, we can expect it to become even more sophisticated in the years to come.
Some of the best software platforms for marketing automation include:
HubSpot
HubSpot is one of the most popular marketing automation platforms on the market today. Its powerful features and intuitive interface make it a popular choice for businesses of all sizes. HubSpot offers a wide range of features, including email marketing, social media management, and lead tracking. It also integrates with a variety of other business tools, making it a versatile platform that can be customized to meet the needs of any organization. In addition to its many features, HubSpot is also known for its excellent customer support and extensive online resources. These factors make HubSpot an ideal choice for businesses that are looking for a comprehensive marketing automation solution.
Pardot
Pardot is another popular marketing automation platform. It’s known for its robust feature set and ease of use. Pardot offers a wide range of features, including lead nurturing, email marketing, and social media management. It also integrates with a variety of CRM platforms, making it a flexible solution that can be customized to meet the needs of any organization. In addition to its many features, Pardot is also known for its excellent customer support and extensive online resources. These factors make Pardot an ideal choice for businesses that are looking for a comprehensive marketing automation solution.
5. Customer experience will be the key differentiator for businesses
As we move into the digital age, businesses are increasingly focused on providing a great customer experience. In fact, according to a recent study, customer experience will be the key differentiator for businesses in the next five years.
In order to keep up with this trend, businesses need to stay up-to-date with the latest digital marketing trends. As digital marketing evolves, so too does the way that customers interact with businesses. In order to provide a positive customer experience, businesses need to be able to adapt to these changes. By staying up-to-date with the latest digital marketing trends, businesses can ensure that they are providing the best possible customer experience.
6. Social media will become more important than ever
It’s no secret that social media has become one of the most powerful tools in modern marketing. In a world where customers are constantly bombarded with advertising, it can be difficult to cut through the noise and reach your target audience. That’s where social media comes in. By creating engaging content and building relationships with customers, social media can help you connect with your audience in a way that traditional marketing methods simply can’t match. And, as digital marketing trends continue to evolve, it’s likely that social media will become even more important in the years to come. So if you’re not already incorporating social media into your marketing strategy, now is the time to start.
Conclusion
As we move into the new year, it’s important to stay up-to-date with the latest digital marketing trends. By doing so, you can ensure that your business is able to adapt to the ever-changing landscape of the digital world. And, by staying ahead of the curve, you’ll be in a better position to succeed in the years to come. So, what are you waiting for? Start planning your digital marketing strategy today.
