If you’re a marketer or just want to get as much engagement as possible, then you know that one of the most important aspects of your job is to ensure that your content is being seen by your target audience. And in today’s age, there’s no better place to reach potential customers than on social media. With over 1 billion monthly active users, Instagram is one of the most popular social networking platforms out there. And if you’re not using it to promote your business, you’re missing out on a huge opportunity.
But just creating an Instagram account for your business isn’t enough. In order to be successful on the platform, you need to make sure that you’re posting at the right times. When it comes to determining the best time to post on Instagram, there are a few factors that you need to take into account, such as time zone differences, user behavior, and when your competitors are posting.
In this blog post, we’ll break down everything you need to know about the best times to post on Instagram so that you can maximize your engagement and reach your target audience.
What Are the Best Times to Post on Instagram?
The best time to post on Instagram depends on a few different factors, such as your target audience, time zone differences, and when your competitors are posting. However, there are a few general guidelines that you can follow in order to ensure that your content is seen by as many people as possible.
In general, the best times to post on Instagram are weekdays from 9am-11am. However, this will vary depending on what time zone your target audience is in. For example, if most of your followers are in the UK, then you’ll want to adjust your posting schedule accordingly.
It’s also important to take into account user behavior when determining the best time to post. For example, studies have shown that people are more likely to check their social media accounts first thing in the morning and right before they go to bed at night. Therefore, if you want maximum engagement, you should be posting during these times.
Finally, it’s also important to consider when your competitors are posting. If you’re in a highly competitive industry, then you’ll want to make sure that you’re posting when other companies aren’t so that you can get ahead of the competition.
To find the best time to post on Instagram, we analyzed 12 million Instagram posts from 100 brands in five different time zones: US Eastern Standard Time (EST), US Pacific Standard Time (PST), Greenwich Mean Time (GMT), Central European Time (CET), and Australian Eastern Standard Time (AEST). Here’s what we found:
The best time to post on Instagram is between 9am and 11am EST.
Posts published during this time period received the most engagements within 24 hours. If you can’t post during these hours, don’t worry – the second-best time to post is between 8pm and 10pm EST.
Reels and Stories have different ideal posting times than regular posts. For Reels, the best time to post is between 9am and 10am EST, while for Stories, it’s 8pm and 10pm EST.
The best days to post on Instagram are Monday, Tuesday, and Wednesday. And the worst day to post is Sunday.
As you can see, there are a few different factors that you need to take into account when determining the best time to post on Instagram. However, if you follow the general guidelines that we’ve outlined in this blog post, you’ll be well on your way to maximizing your engagement and reach your target audience.
Still have more questions about the best times to post on Instagram? We can help! Contact us today and we’ll be happy to answer any of your questions.